They can also check out your services, find your location, call you and, most importantly, buy. Adding your opening hours to your website and Google Business Profile will ensure you are found on “open now” search.Īdding the right content to business directories, your website, and your social platforms means potential customers can get their questions answered. With location keywords in your copy, you will show up on a “near me” search. Local SEO can make sure new leads can find you on a “near me” search and on “open now” search. The job of your optimized content and your responses to those new leads is how you then increase conversions. You need to be found on local searches over and above your competitors to bring in great leads. We’ve covered some of this above, but we can’t stress enough how important local SEO is if you rely on local customers. Good local SEO can give an excellent first impression to potential customers. They also help you fully optimize your content, whether it’s on your website, your Google Profile, or on social media. Using the right local SEO tools can ensure you use the right keywords. Potential customers like to see how you interact with previous customers and how you deal with poor reviews too. It’s important to respond to your reviews too. So, spend time encouraging reviews and ratings. It’s not just about what you say about yourself, but also what customers say about you. User-generated content, such as reviews, is also important. This is prime positioning that can bring in new customers. With a fully complete Google Business profile, you have the chance to appear in the local pack, the three results on the top right of Google. There’s a lot involved in good local SEO, including claiming your Google Business Profile and ensuring your company is listed correctly on local directories.
You could use keyphrases, such as “builder in New Jersey” or “construction company, Trenton, New Jersey.” You can gain more visibility in the search engine rankings and on the local pack, helping you to get more customers.Īs with standard SEO, local SEO begins with choosing and using the right keywords for your business.Īs well as using your usual keywords, such as roofing, construction, and other service-related keywords, you’ll also include keywords to indicate your location. Local SEO helps you to be found in your local area by local customers who are looking for what you do. If you’re a locally focused business operating only in a particular town or service area, then local SEO is a must-have part of your SEO and marketing strategy.
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